In a recent study conducted by supermarket chain, Waitrose, it emerged that one third of the UK population are taking action to reduce their meat consumption. Moreover, 60% of those who have shifted to a vegetarian or vegan diet have done so in the last five years.
It would seem that the UK, along with some other countries, are beginning to shift their environmental awareness, with the survey further revealing that 55 per cent made this dietary change due to animal welfare concerns and 38 per cent because they were worries about the environmental impacts of eating meat and dairy products.
So, what might be the answer for the rest of the people in the UK, perhaps those who have similar concerns but find it more difficult to lead a life without some of their favourite foods?
Behold the flexitarian diet! The survey also uncovered that a fifth of consumers describe themselves as flexitarian.
Now, flexitarianism isn’t something entirely new, but over the past few years has become increasing popular as it appears to be a much easier to adopt dietary change for some.

