If you’re organising events that require marketing and promotion, you will be familiar with the opportunities found in social media. However, if you’re like many others, you may have overlooked the golden nugget of potential in harnessing the power of social media DURING your event.
Not only does it bring life to your social media pages, but there is also a real possibility of sparking FOMO (fear of missing out) which is as a result of seeing posts on social media! So, there is this huge potential to tap into and generate interest and future sales by showing off your event to those who couldn’t make it or are yet to be convinced enough to attend for themselves.
It can be useful to think about this aspect as far in advance as possible, as it may inform some of your early decisions. We suggest, always looking at planning with a social media hat on, asking yourself – how can we encourage more interaction both prior to and during our event. In addition, you will need to have some dedicated event crew to be hands-on during the event itself.
At Penniblack we know all too well how much time it takes to organise the perfect event, so here are some of the ways you can capitalise on the opportunities available to you with today’s social media platforms.
